Should any sign become in danger of falling or is deemed otherwise unsafe in the opinion of the Director of Planning and Development, the owner thereof, or the person or firm maintaining the same, shall upon written notice from the Director of Planning and Development, immediately in the case of imminent danger and in any case within ten (10) days, secure said sign in a manner to be approved by the Director of Planning and Development, in conformity with the provision of the State Building Code, or remove such sign. If such sign is not removed by the owner, the Director of Planning and Development or his designated agent may initiate legal procedures to obtain the necessary court orders to remove such signs at the expense of the owner or lessee thereof.